SoLoMo is an acronym for three words we all know well, Social, Local and Mobile.
The Brand SoLoMo concept in its most basic form, is the foundation of an essential “check list” any forward thinking marketing professional or business manager would use as a guide in ensuring that their bricks and mortar business locations are easily discoverable on a wide variety of social, local and mobile search platforms.
So in the emerging markets of Turkey and the Middle East, which social, local and mobile platforms are the essential platforms that consumers use to find local businesses and their respective location?
Every local business location needs to have an indexable mobile optimized or better yet a responsive digital point of presence. It doesn’t even have to be a website, just a page that the search engines can use to identify a local business and deliver it to a SERP (Search Engine Results Page). It could be a page in a local directory or a simple web card. It just needs too have it’s own URL for the specific business location.
Digital Maps and Navigation Systems
It is absolutely essential for every single business location to be accurately addressed and geocoded and shared with the digital mapping platforms of the world. Just think, everyone with a smart phone in their hands has a digital map in their hands. For emerging markets like Turkey and the Middle East it is virtually guaranteed to be a Google Map, Apple Map or Yandex Map that they are access on their mobile phones. Ever wonder how business get listed on in-car navigation systems? Well that is compliments of Here Maps (the world’s largest digital map company) and TomTom. Get your business into the hands of your consumers by sharing your locations with these mapping platforms.
Social Media and Local Directories
For Turkey and the Middle East it is essential to make sure each local business locations is accurately addressed and geocoded and shared with Facebook, Foursquare and other local directories specific to the region.
Local Knowledge understands the business listing discovery landscape and can ensure your many or many thousands of business locations (retail stores, restaurants, gas stations, coffee shops, bank branches and ATMs, paint dealers, etc) in Turkey and the Middle East can be found by anyone looking on a mobile device, the web, or a navigation system.
Brand SoLoMo Platform empowers brand owners to take control of their distributed points of sale locations to ensure customers can find store locations whenever, wherever and whatever a shopper is using to find it.Let Local Knowledge help your customers find your stores today. Contact us and we’ll help you get discovered!