Manager – Local Listings & Geocoding Team
Aydan is a seasoned local listings compilation and geocoding expert. Previously as a member of the Turkey Yellow Pages local listings management team, she gained an intimate understanding of the local listing ecosystem in Turkey, Her understanding of registered business names versus doing business as names, the complex Turkish addressing structure and the geocoding challenges unique to Turkey has made her a key member of Local Knowledge team. She has a proven track record of sharing her expertise in nurturing and training her call centre teams to ensure the creation and maintenance of high quality accurately geocoded local listings by the 100’s of thousands in both Turkish and English. Aydan takes ownership of projects and delivers results. Aydan lives in Istanbul and is an ardent lover of animals and active in dialogue on environment issues facing the world. She is a successful graduate of Istanbul University.
Manager – Middle East- Local Listings, Localization & Geocoding
Previously as data management director Taher oversaw the local listing data production teams as well as customer care, translation and publishing units at Egypt Yellow Pages. Taher brings a wealth of experience and understanding in working with Arabic and English local listing data to the Local Knowledge organization. Responsible for the local listing database asset, Taher managed a team of 40+ local listing compilation and manual geocoding experts to maintain the highest quality standards of Egypt’s incumbent bilingual local directory. Taher intimately understands the difference between a business listing and a local business listing. Taher now applies the same expertise and quality standards to Local Knowledge projects. Married and the father of three lovely girls. Taher is passionate about sports and fitness. On most evenings you will see him playing football with friends or at the gym working out. Taher holds a university degree in Accounting and an MBA from the Arab Academy for Science, Technology & Maritime Transport.
Director – Data Sciences
As director of data science, Mohamed Salah adds an international perspective to the fabric of the team at Local Knowledge. For more that 10 years Mohamed has been a key figure in the local search industry in Turkey and the Middle East. Since co-founding NRG Solutions, one of Egypt’s first website development companies specializing on helping SMB’s with their online presence, Mohamed has always had a keen understanding of what location data really means in a consumers desire to find a business. Since being convinced to join the team at the Yellow Pages, Mohamed has become a recognized regional authority on local search and digital marketing as well as transforming big unstructured business listing data into high value local listing data. This local listing data has fuelled the digital transformational strategies of the Yellow Pages groups he worked for in Saudi, Egypt, the UAE, Palestine and Turkey. A familiar and trusted name with anyone on the local listing data teams at Google, Yandex, Here, TomTom, Facebook, Yelp and more, Mohamed offers a realistic and refreshingly honest take on the realities of local listing data in the region.Married with a lovely daughter, Mohamed lives in Istanbul. In his spare time he enjoys cycling, family days and talking technology with friends at a shesha cafe of course! Mohamed graduated from Ain Shams University in Cairo, where he was also a teaching assistant. Currently Mohamed is studying to complete his MBA at University of Illinois at Urbana-Champagne.
Director of Operations & Business Development
Serdar brings a wealth of local search industry knowledge and operational expertise to the Local Knowledge team. A seasoned professional, Serdar was part of the founding management team of Turkey Yellow Pages in 2007. At Turkey Yellow Pages, his essential role in finance, accounting, operations and human resources honed Serdar’s skills. A creative thinker and problem solver, Serdar dedication to detail makes him a fabulous asset to the successful operation of Local Knowledge in the MENAT region.
A graduate of Middle East Technical University, Serdar holds two degrees, one in Math and the other in Economics. When not at work, you will find Serdar enjoying time with his wife and lovely daughter Elif. In his spare time you will also find Serdar enjoying photography and creating great content on the web.
Founder & Managing Director
Since 2005 Trevor has been passionately working in the local search, local media and local business listing industry in the emerging markets of Turkey and the Middle East. Over this time he has gained a unique insight and understanding of the challenges both small business owners and national brand managers face in terms of digital discovery of their respective “bricks and mortar” locations on the web, websites, digital maps, apps, mobile devices and sat nav systems. With the help of smart technically skilled colleagues Trevor has also developed unique process in the compilation, validation and manual geocoding of local business listing data for Turkey and the Middle East. Trevor understands “location” and has lead teams in building and maintaining high quality, granularly addressed and geo-coded bilingual local business listing databases in Turkey, Egypt, Saudi, UAE, and Palestine. In 2009, as managing director of Turkey Yellow Pages, Trevor introduced a concept of business listing discovery on digital maps and mobile devices with a strategic partnership with NAVTEQ Maps and Nokia’s Ovi Maps. This was the precursor to the introduction of two business discovery concepts known as Brand SoLoMo and SMB SoLoMo. Basically, list your business once and get found everywhere was the principle behind the strategy. Get found on Social, Local and Mobile platforms – SoLoMo became a popular digital discovery keyword. Quickly thereafter Trevor enlarged the business listing syndication offering by adding content licensing agreements with Google, Yandex, Bing, Yelp, Trip Advisor, Foursquare, Here Maps, TomTom and Factual to name a few. Thus facilitating the ability to surface business listing data on all key local and global local search and map platforms all from one unique database. A graduate of Concordia University in Montreal, Trevor is a Canadian who now lives in Turkey. When he is not traveling the world you will find him in the kitchen cooking for two or on a golf course somewhere.